The Leafly SMART Guide
clear b2b comms are vital at leafly
My role: Content strategy, user research, product naming team, copy.
B2B comms are a crucial tool for Leafly’s main revenue engine — B2B partnerships. Partners had a lot of ways to maximize their Leafly listing. The options are complex and can easily be overwhelming, but it’s in everyone’s best interest that partners see results.
The SMART system identified the five most powerful ways to drive traffic to your business online and in-store.